"RIVA was all that was promised and more. Thanks for your help on the art history book project." - Time-Life - Alexandria, Virginia
Our Methods
Focus Groups: Eight to ten respondents meet for a single two-hour session in a mirrored research facility. They are paid for their time and a trained moderator conducts the session.
Mini-Groups and Ad Labs: One-hour sessions are conducted by a trained Moderator with four to eight consumers who discuss issues or review a series of advertisements to determine relevance and effectiveness.
In-Depth Interviews: One-on-one interviews are conducted by a trained moderator who collects independent reactions to products, services, ads, or concepts.
Online Research: Online research (focus groups, bulletin boards, or chat rooms) are conducted via the Internet and allow for client observation. Online research is not meant to replace face-to-face research completely, it is meant to be an alternative method to reach a target population. There are several situations when on-line research is not the best option and face-to-face should be conducted. If this type of research is being considered RIVA can help you make that determination.
Ethnographic Interviews: Ethnographic interviews allow the researcher and the client to see first hand how a consumer or employee uses products and services. The collection of data in the home, office or store settings of consumers and employees provides a deeper understanding of cultural meanings and the relationship of individuals to products and services as a result of economic status, cultural heritage, belief systems, and work environments.
Facilitations: For a variety of clients, RIVA facilitates sessions, workshops, board meetings, and events. The desired outcomes are a generation of ideas/issues from a broad forum [many participants] in which the ideas and issues are created [divergent thinking] via discussion and then, via convergent thinking they are streamlined down to a set [4-10 ideas] that warrant further exploration.
Mock Juries: Respondents listen to legal arguments and case points and then vote on these points and comment on what influenced their decision. This approach helps lawyers evaluate case strategies for their clients.
Focus Panels: The same respondents attend a series of groups over a fixed time period (e.g. one year) where products or ideas are evaluated as evolutionary changes are made. Participants are paid an initially high stipend for the first session and lower fees for subsequent groups. Incentives like coupons can also be provided.
Mini-Groups and Ad Labs: One-hour sessions are conducted by a trained Moderator with four to eight consumers who discuss issues or review a series of advertisements to determine relevance and effectiveness.
In-Depth Interviews: One-on-one interviews are conducted by a trained moderator who collects independent reactions to products, services, ads, or concepts.
Online Research: Online research (focus groups, bulletin boards, or chat rooms) are conducted via the Internet and allow for client observation. Online research is not meant to replace face-to-face research completely, it is meant to be an alternative method to reach a target population. There are several situations when on-line research is not the best option and face-to-face should be conducted. If this type of research is being considered RIVA can help you make that determination.
Ethnographic Interviews: Ethnographic interviews allow the researcher and the client to see first hand how a consumer or employee uses products and services. The collection of data in the home, office or store settings of consumers and employees provides a deeper understanding of cultural meanings and the relationship of individuals to products and services as a result of economic status, cultural heritage, belief systems, and work environments.
Facilitations: For a variety of clients, RIVA facilitates sessions, workshops, board meetings, and events. The desired outcomes are a generation of ideas/issues from a broad forum [many participants] in which the ideas and issues are created [divergent thinking] via discussion and then, via convergent thinking they are streamlined down to a set [4-10 ideas] that warrant further exploration.
Mock Juries: Respondents listen to legal arguments and case points and then vote on these points and comment on what influenced their decision. This approach helps lawyers evaluate case strategies for their clients.
Focus Panels: The same respondents attend a series of groups over a fixed time period (e.g. one year) where products or ideas are evaluated as evolutionary changes are made. Participants are paid an initially high stipend for the first session and lower fees for subsequent groups. Incentives like coupons can also be provided.