Secrets of a Master Moderator
Washington DC QRCA-speaking Engagement - June 22, 2012

The QRCA DC Chapter was honored to have Naomi Henderson, the research industry guru, speak at their recent meeting. This was by far our most well-attended event ever! Naomi's passion is contagious, as is the confidence she imparts to use her knowledge within your own skill set or comfort zone. Members enjoyed tangible tips, practical advice, and anecdotal uses for a plethora of practice-enhancing content. Naomi's gracious demeanor and the wisdom she so selflessly shares and ignites an enthusiasm to go forth and do!

Naomi shared just a few insights, more of which are revealed in Secrets of a Master Moderator. Great book - a must-read for all moderators!

Barbara Gassaway, QRCA DC Chapter Chair

Secrets of a Master Moderator Book Review - AMA Marketing Research Magazine

Nancy Kramarich director, planning and research, at Anderson DDB Health & Lifestyle in Toronto writes an article about Naomi Henderson's book Secrets of a Master Moderator)in the Winter 2011 issue.


Click AMA Marketing Research Magazine to read the full review.

QRCA Podcast

Naomi Henderson will be interviewed by Kay Aubrey during a QRCA Podcast on Thursday, February 23, 2012 at 2pm EST. Questions that will be covered are:

  • What were some of the reasons that you wrote "Secrets of a Master Moderator"?
  • What is mastery and how does it apply to our work as moderators?
  • How can a moderator keep his/her work fresh?
  • How have the students in RIVA courses changed in the last 30 years?
  • How do you see traditional face to face moderating skills fitting into new research methods that are based on new technologies such as social media listening and mobile research?
  • Do you see new opportunities where moderators can apply their skills?
  • What is the best way for an independent moderator to differentiate him or herself?


  • If you are interested in listening to the Podcast click here

    Secrets of a Master Moderator Book Review - Quirks Magazine

    Joe Rydholm editor at Quirks Magazine writes an article about Naomi Henderson's book Secrets of a Master Moderator

    Click Quirks to read full review.

    Philadelphia/Delaware Valley QRCA - Friday, September 16, 2011

    In September 2011, the Philadelphia Chapter of the QRCA was delighted to feature Naomi Henderson as the guest speaker for their quarterly meeting. Naomi's presentation was inspired by her recent publication, Secrets of a Master Moderator. In addition to being the Master Moderator, Naomi is also a gifted storyteller. She used a blend of personal experiences and colorful examples to speak about what mastery is (and is not). For many attendees, the intentionally lengthy Q&A was the highlight of the presentation. Naomi addressed a range of questions on topics from projective techniques to what advice 'Master Moderator Naomi' would give to 'Just Starting Out Naomi' with a hearty dose of anecdotes from her decades of experience. As a result of her animated and engaging speaking style, the only negative feedback we received was that our time with her was too short! On our feedback form, we ask chapter members to list two things that they will remember from the meeting. In addition to concrete "tips and tricks" to incorporate into their own moderating, many noted how much fun they had at the presentation. Thank you, Naomi!

    Sara Tax
    Karchner Marketing Research

    Book Signing - Saturday, July 23, 2011

    Naomi Henderson will be signing copies of her book on Saturday, July 23, 2011 at St. Mark Presbyterian Church, 10701 Old Georgetown Road, Rockville, MD 20852 from 1:00-3:00pm