"I came in not expecting much, and thinking I was going to waste 2 good days, but the comments, instructions and dialogue has taught me an enormous amount. Thank you."
"The best course I have taken in my career. Incredible teaching and a very supportive environment."
"This course taught me how to jump in and not look back. Stepping out of my comfort zone and challenging myself is exactly what I needed."
"Being in front of actual respondents. It really forces you to put your learning into action. I think it's what sets the course apart from traditional training sessions, where the teacher lectures and the student takes notes."
"Thank you SO much for all your input and guidance. This training will help shape my future."
"This was absolutely an excellent course; worth every nickel! Thank you so much for all your efforts to make this such a rewarding and full experience."
"Thoroughly enjoyable and useful experience. I'm ready to jump in and start moderating."
"Great course. Excellent trainers. I highly recommend this course to anyone wanting both a grounding in the principles and hands on experience with moderating focus groups."
""I really appreciated the real time feedback, being able to see myself so soon after the delivery of my practice session was invaluable. This allowed for growth during the course."
Principles of Qualitative Market Research
Project Management & Screener Development
Fundamentals of Moderating
All About Ethnography
Moderating: Kid and Teen Qualitative Sessions
Fundamentals of IDI Moderating
Principles of UX/Usability Testing & Research
Qualitative Analysis & Reporting
Qualitative Toolbox - Interventions/Projective Techniques
RIVA 433 & MM Exam
Mastery in Action & Master Moderator Exam
Facilitating - Practical Tools, Tips & Techniques
- RIVA Webinars
- RIVA Coaching Services
- RIVA Custom Courses
- Payment Policy
RIVA 201 - Fundamentals of Moderating
Course Fee: $3,875 US$RIVA 201 provides an experiential training environment for students to learn about focus groups and their context of qualitative marketing research. The focus of the course is on designing a clear research purpose statement, preparation of a clear and workable individualized guide, and executing and honing skills to conduct lively focus groups with respondents. Students will hone their skills through repeated tasks that build on one another, constant feedback, and coaching. Additionally, students take away a textbook full of examples and practical tips from actual research projects.
After taking this course, graduates will:
- Lead groups as a professional, even if it's your first group
- Gain an appropriate comfort level for conducting group interviews
- Develop individualized introductory group ground rules & guidelines
- Craft appropriate questions for gathering qualitative data
- Have techniques to organize desired data into a Moderator's Guide
- Learn to quickly build rapport with respondents
- Know how to probe for more than top of mind responses
- Manage time during groups and keep the group process flowing
- Develop techniques to elicit respondent behavior beyond: "So, Mary, what do you think?"
- Know how to be an "expert moderator" without being a "topic expert"
- Gain strategies to effectively and ethically moderate groups with their own customers and fellow employees
- Gain the foundation of a toolbox filled with special moderator techniques and how to use them
- Understand the role of ethics in qualitative research
- Know how to be authoritative while being the youngest person on the research team
Understanding respondent experience, research design issues, question crafting, appropriate use of special moderator techniques, demo of typical moderator interventions, coached interviewing, criteria for preparing appropriate research purpose statements, all about POBA's, context of moderator discussion guides, types of guides, identifying key issue areas, guide development, feedback and coaching, role of introductory guidelines, open forum
Day 1, Evening:
About 3 hours of homework
Review of qualities of a good moderator, self-assessment and review, more interventions, practice ground rules, second moderation, individual feedback and coaching, question and guide review, conduct two practice moderation sessions, how and when to probe and clarify appropriately, moderator styles, human research ethics and how ethical research pays off, active listening, identifying moderator bias, conduct fourth moderation, Individual feedback and coaching, open forum and last minute questions
Day 2, Evening:
About 2-3 hours of homework
Focus groups conducted with consumer respondents, individual feedback and private coaching, critical review of moderator skills and successes, respondent insights revealed, open forum on special moderator issues and concerns with trainer summary, overview of industry associations and resources.
Upcoming Courses - Course Fee $3,875 US$
Register Online - Register for this course today!
After completing this RIVA course, you will receive a "Certificate of Completion" stating you have completed the coursework that was required of you. This is not the same as saying you are "certified" as a moderator/analyst/planner/facilitator. You may add this terminology to your resume: "Holds a Certificate of Completion in [NAME OF TRAINING COURSE], from the RIVA Training Institute." You cannot say you are a "Certified Researcher" because you have not completed a written exam or practicum. If you are interested in certification, please review RIVA's Master Moderator Certificate Program.