"I came in not expecting much, and thinking I was going to waste 2 good days, but the comments, instructions and dialogue has taught me an enormous amount. Thank you."
Training Courses
After taking this course, graduates will:
COURSE ROADMAP
Day 1:
Understanding respondent experience, research design issues, question crafting, appropriate use of special moderator techniques, demo of typical moderator interventions, coached interviewing, criteria for preparing appropriate research purpose statements, all about POBA's, context of moderator discussion guides, types of guides, identifying key issue areas, guide development, first moderation, feedback and coaching, role of introductory guidelines, open forum
Day 1, Evening:
About 3 hours of homework
Day 2:
Review of qualities of a good moderator, self-assessment and review, more interventions, practice ground rules, second moderation, individual feedback and coaching, question and guide review, conduct third moderation, how and when to probe and clarify appropriately, moderator styles, human research ethics and how ethical research pays off, active listening, identifying moderator bias, conduct fourth moderation, Individual feedback and coaching, open forum and last minute questions
Day 2, Evening:
About 2-3 hours of homework
Day 3:
Focus groups conducted with real consumer respondents, individual feedback and private coaching, critical review of moderator skills and successes, respondent insights revealed, open forum on special moderator issues and concerns with trainer summary, overview of industry associations and resources.
After completing this RIVA course, you will receive a "Certificate of Completion" stating you have completed the coursework that was required of you. This is not the same as saying you are "certified" as a moderator/analyst/planner/facilitator. You may add this terminology to your resume: "Holds a Certificate of Completion in [NAME OF TRAINING COURSE], from the RIVA Training Institute." You cannot say you are a "Certified Researcher" because you have not completed a written exam or practicum. If you are interested in certification, please review RIVA's Master Moderator Certificate Program.
RIVA 201
Fundamentals of Moderating
RIVA 201 provides an experiential training environment for students to learn about focus groups and their context of qualitative marketing research. The focus of the course is on designing a clear research purpose statement; preparation of a clear, workable, individualized guide; and executing and honing skills to conduct lively focus groups with real respondents. Students will sharpen their skills through repeated tasks that build on one another along with constant feedback and coaching.After taking this course, graduates will:
- Lead groups looking like a pro even if it's your first time
- Gain an appropriate comfort level for conducting both individual and group interviews
- Develop individualized introductory group ground rules & guidelines
- Craft appropriate questions for gathering qualitative data
- Have techniques to organize desired data into a Moderator's Guide
- Learn how to build rapport in 10 seconds
- Know how to probe for more than top of mind responses
- Manage time during groups and keep the group process flowing
- Develop techniques to elicit respondent behavior beyond: "So, Mary, what do you think?"
- Know how to be an "expert moderator" without being a "topic expert"
- Gain strategies to effectively and ethically moderate groups with their own customers and fellow employees
- Gain the foundation of a toolbox filled with special moderator techniques and how to use them
- Understand the role of ethics in qualitative research
- Know how to be authoritative while being the youngest person on the research team
Day 1:
Understanding respondent experience, research design issues, question crafting, appropriate use of special moderator techniques, demo of typical moderator interventions, coached interviewing, criteria for preparing appropriate research purpose statements, all about POBA's, context of moderator discussion guides, types of guides, identifying key issue areas, guide development, first moderation, feedback and coaching, role of introductory guidelines, open forum
Day 1, Evening:
About 3 hours of homework
Day 2:
Review of qualities of a good moderator, self-assessment and review, more interventions, practice ground rules, second moderation, individual feedback and coaching, question and guide review, conduct third moderation, how and when to probe and clarify appropriately, moderator styles, human research ethics and how ethical research pays off, active listening, identifying moderator bias, conduct fourth moderation, Individual feedback and coaching, open forum and last minute questions
Day 2, Evening:
About 2-3 hours of homework
Day 3:
Focus groups conducted with real consumer respondents, individual feedback and private coaching, critical review of moderator skills and successes, respondent insights revealed, open forum on special moderator issues and concerns with trainer summary, overview of industry associations and resources.
Upcoming Courses
- Rockville, MD
September 8-10, 2010 - WAIT LIST ONLY
September 27-29, 2010 - 1 SEAT AVAILABLE
October 13-15, 2010
October 25-27, 2010
November 1-3, 2010
Register Online - Register for this course today!
After completing this RIVA course, you will receive a "Certificate of Completion" stating you have completed the coursework that was required of you. This is not the same as saying you are "certified" as a moderator/analyst/planner/facilitator. You may add this terminology to your resume: "Holds a Certificate of Completion in [NAME OF TRAINING COURSE], from the RIVA Training Institute." You cannot say you are a "Certified Researcher" because you have not completed a written exam or practicum. If you are interested in certification, please review RIVA's Master Moderator Certificate Program.