Principles of Qualitative Market Research
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Fundamentals of Moderating
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Moderating: Kid and Teen Qualitative Sessions
Fundamentals of IDI Moderating
Principles of UX/Usability Research & Testing
Qualitative Analysis & Reporting
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Principles of UX/Usability Research & Testing
Course Fee: $1,325 US$
UX/Usability research & testing plays a critical role in developing all types of products, from programmable TV remotes to intuitive apps for your phone and is even utilized in pacemakers and insulin pumps. Usability testing leverages many of the skills qualitative researchers already have [e.g., designing and managing qualitative research projects, building rapport, probing for clarity, getting below top-of-mind responses].
Leveraging a design-thinking approach, this hands-on multi-session online workshop will teach seasoned QRCs what they need to know to start incorporating usability research into their skill set. Through working on a variety of in-class usability projects on physical, mobile and web-based products, participants will learn:
- How to plan, moderate, and report on a usability study.
- The key planning steps, the language around it, and the unique insights this method produces.
- The various approaches a qualitative researcher can take when running a usability study at different points in a product's development (e.g., concept, early prototype, released product),
- When to leverage approaches: in-person, remotely, or automated.
The class will include an overview of the Morae recording software that is used in these types of projects. Students will receive a comprehensive work book, an example test plan, test script, recruiting screener, and usability report that they can use as a template and adapt to use in their own practice. The course material includes a detailed bibliography with information on where to learn more about this very practical qualitative method. Students will also learn how to incorporate card sorting and AB testing into a study protocol.
This class is taught online with five 2-hour sessions starting May 10th. Class meets via GoToWebinar every Wednesday from 4-6pm EST on May 10th through June 14th with no class on May 17th. The class is live and it is expected that students will actively participate over the 5-week period.
After each session there is a one-hour homework assignment which will need to be completed prior to the following training session. The homework assignments give students the opportunity to build skill and a portfolio in usability testing for a web-based, mobile and physical products Registration will close 1 week prior the class on May 3, 2017.
Some questions that this class will address:
- What is usability testing and when should you use it in your projects?
- What skills do you already have that you can leverage with this method?
- What language/jargon is needed to communicate usability with clients?
- What are the planning steps in setting up a usability study?
- How do you approach evaluating the usability of a physical or web-based product so you know which aspects of the design to test?
- How should your study design change as the product design matures?
- What are the different types of usability tests?
- How do you measure usability?
- How is recruiting for a usability study different than for traditional qualitative studies?
- How do you change your approach when running a study on a mobile product vs. a web-based product vs. a physical product such as a vacuum cleaner?
- How do you create a "task list"?
- How is moderating a usability study different from other types of qualitative moderating?
- What are some ways to integrate usability into traditional qualitative research?
- What kind of information do you collect during a session?
- How do you analyze that information?
- How do you work with a client to help them understand and accept the findings?
- What should go into a usability test report?
- How can you collect both qualitative and quantitative data during a study?
- Where can you learn more after the class is over?
Upcoming Courses - Course Fee $1,325 US$
Registration will close 1 week prior to the class on May 3rd.
May 10, 24, 31, June 7, 14, 2017 (every Wednesday from 4-6pm EST, NO CLASS MAY 17, 2017) - Register Online
After completing this RIVA course, you will receive a "Certificate of Completion" stating you have completed the coursework that was required of you. This is not the same as saying you are "certified" as a moderator/analyst/planner/facilitator. You may add this terminology to your resume: "Holds a Certificate of Completion in [NAME OF TRAINING COURSE], from the RIVA Training Institute." You cannot say you are a "Certified Researcher" because you have not completed a written exam or practicum. If you are interested in certification, please review RIVA's Master Moderator Certificate Program.