This book spans nearly 30 years of Naomi’s experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QRE’s [Qualitative Research Events] from IDIs to extended groups. There are tools, tips, and techniques for moderators who run the gamut from novice to seasoned and it grapples with knotty questions and concerns that affect those working in market research environments.
April 16, 2012Asking “Good” Questions
March 21, 2012Moderator Guide Development: Honor the Four Stages of QREs